Trust a Top Content Marketing Agency to Optimise Your Mobile Presence

Mobile optimised content is seen as a foremost driver of in-store sales growth, according to Fortune magazine. As consumers spend more time browsing the Web and social media through their mobile devices, the myth of consumers’ purported reluctance to complete transactions over the air steadily crumbles. A study from marketing intelligence firm NinthDecimal cites an immediate 80% rise of in-store visits on the first day of release of one of their client’s mobile campaigns. The article adds that that the influence of mobile ads will be even greater this year as consumers are no longer hat willing to invest in ad-blocking software for their devices, compared to their behaviour on desktops.
http://www.trafficconemarketing.com/2015/09/10/trust-a-top-content-marketing-agency-to-optimise-your-mobile-presence/

Optimise Your Mobile Presence with Expert Help

Mobile Internet is the way of the future. If you want to be relevant, you’ll need to contact a content marketing agency to help optimise your website’s content. Their expertise can help you deal with several marketing considerations.

Managing User-Generated Content for your Digital Marketing Strategy

The past few months saw several trends and internet phenomena that teenagers, and even adults, have been following and gamely participating in, the latest one being the #DontJudgeChallenge. These events have been the talk on social media and attracted lots of attention among people, and brands can even work these to their advantage to gain more exposure. The aforementioned trends are rich in user-generated content, which brands can use to gain the attention of their target audience and (ideally) drive sales. Recent studies show how effective user-generated content can be in persuading customers, with 84 per cent admitting that they have been influenced by such content in their purchasing decisions. Your business, too, can leverage this for your digital marketing strategy through these simple steps you can take right away.
http://www.trafficconemarketing.com/2015/07/17/managing-user-generated-content-for-your-digital-marketing-strategy/

Why Digital Marketing in Birmingham Needs Psychology to Get Leads

Marketing strategies will continue to develop through time, but consumer behaviour in England, as with anywhere else, will always be driven by a need or want. As such, knowing basic psychological triggers would help you have a steady lead flow in no time. Basic human behaviour tends towards a lifelong need to have pleasure and to avoid pain. Being knowledgeable about this will take your customers from point A to point Z. For this reason, you have to determine what your target market associates with what is desirable from what is not for you to show that your products and services are the only solutions.
http://www.trafficconemarketing.com/2015/04/09/why-digital-marketing-in-birmingham-needs-psychology-to-get-leads/

The Benefits of a Content Marketing Agency

While content is just one of countless factors which contribute towards a functional and successful web presence, it is still a very important point to consider. When it's done right, it can yield great benefits for your business. If you're still on the fence about investing in a content marketing agency, here are just a few of the great things about content marketing.

Birmingham Content Marketing Agency: Traffic-Driving Content Types

You know that having a blog and constantly updating it with relevant blog posts is the first step in an effective content marketing strategy. Now that you have your blog up and running and you’ve published quite a number of blog posts in it, the next step should be for you to throw in new types of content that are sure to drive more traffic to your website. Sure, your blog posts are properly optimised and formatted in the standard blog post form, but can you ensure that these effectively bring your brand’s message? Or has it been lost in the digital jungle of the Internet? Any content marketing agency will tell you that content marketing is far more than just blog posts, so here are some other content types you’ll want to try to give your website’s traffic a boost.
http://www.trafficconemarketing.com/2015/06/22/birmingham-content-marketing-agency-traffic-driving-content-types/

Traffic-Driving Content Types That Get You Hits

If you own a website that needs traffic, it’s best to use tried-and-true methods. There are several strategies that work well in getting you the traffic you want. Here are some examples:

Videos

Videos are seen as the next big thing in content marketing, and there are several statistics that can back this up—for one, YouTube brings over a billion unique users every month. When done well, videos can effectively communicate your brand’s message to your target audience in a persuasive and extraordinarily memorable way.

Infographics

Aside from videos, infographics are popular among people looking for information they can easily digest in just a few minutes. In fact, infographics tend to be viewed and shared three times more than other content types. Infographics, however, should not only be thought-provoking but also visually appealing, which is why you may need the help of a graphic designer to come up with one.

Podcasts

People want to listen to podcasts or meaningful conversations while they’re exercising or commuting. These are still an effective content type, and among the simplest ones to create since you’ll only need a quality microphone and a suitable program to post one.

Aside from these, there are a lot more content types you can post on your website, but the aforementioned are the ones that can drive the most traffic. Like every online marketing strategy, you’ll also need help from a trusted digital marketing agency for you to succeed in content marketing.

Digital Marketing Agency in Birmingham Helps Boost Social Media ROI

Do you ever wonder how to make your business stand out from the crowd? Birmingham certainly has a tough local business market, and to succeed, you must use every strategy available to you. A digital marketing agency in Birmingham can certainly assist with this. Marketing a business using social media, in particular, is proving to be a very effective method in building an online presence and attracting customers. A big challenge, however, is finding out exactly how to increase your financial returns from this channel. Here are some of the most effective practices, as assessed by the experts. Full Range Making use of the full range, or at least a good number of social media sites is important to maximizing your earnings. The most well-known are Facebook and Twitter, but LinkedIn, Google+, and Pinterest are also popular websites you should consider making use of. Playing to the strengths of these sites is key.
http://www.trafficconemarketing.com/2015/05/04/digital-marketing-agency-in-birmingham-helps-boost-social-media-roi/

Boosting Social Media ROI with Some Help

Social media can increase your online presence, and making use of the full range of social media sites is important to maximising your revenue. The most well-known are Facebook and Twitter, but LinkedIn, Google+, and Pinterest are also popular websites you should be making use of.

Shields for Your Content

Some marketing specialists claim that “Content is King.” Ensuring yours remains king, however, means they must be continuously fresh and accurate or they will be buried online. Fortunately, when you work with a content marketing agency in Birmingham, you can count on the fact that you have professionals who can protect your website from the following pitfalls:

Bad Web Design

People would rather read content from a well-designed website than a plain one. Having a stock of quality content wouldn’t work if you aren’t able to complement them with an eye-catching web design. You can use paragraph breaks, or better yet, visuals such as images and videos for your visitors to better comprehend your message, thus fully engaging them. Web design, however, isn’t limited to the aesthetics. The growing trend these days is having a responsive web design, which is a must if you want your website to be readable in majority of devices.

The Essentials of a Content Marketing Strategy

Content marketing, unlike most traditional strategies, is concerned more about creating ties with your audience rather than selling a product to them; these bonds would then entice them to acquire your products or services. Now that more businesses are utilising the power of engaging content in raising brand awareness online, it’s advisable to always keep in mind the essential elements of any content marketing campaign to ensure its success.

Birmingham Digital Marketing Agency: Keeping Your Content in Top Form

"More businesses are utilising the power content can have on their digital marketing strategies—and there are no signs of slowing down. Content will remain to be one of the most important aspects of a brand’s online marketing strategy. In fact, in the previous year, over 76 percent of marketers in the U.K. have been producing more content than they did before, which only proves that having an effective content marketing strategy is a must these days. Content needs to be optimised and then marketed, to be promoted over various platforms, lest your website’s content remain stagnant, another contribution to the overwhelming noise ever present on the Internet. Fortunately, when you work with a content marketing agency in Birmingham, you can count on the fact that you have professionals who can protect your website from the following pitfalls.
http://www.trafficconemarketing.com/2015/03/23/birmingham-digital-marketing-agency-keeping-your-content-in-top-form/

Tips on Identifying the Target Market for Birmingham Digital Marketing

Ask a leading Birmingham digital marketing agency like Traffic Cone Marketing about the secret to successful digital marketing, and you’re likely to get one answer: the target audience. More and more advertisers are beginning to embrace this fact (60 percent, to be exact), acknowledging that audience data has the best potential to create a positive marketing impact. There is a simple logic behind the aforementioned “movement”. According to Forbes contributor Mark Evans, the bits of information discovered while profiling the target market will make slight but critical differences that will impact how the product should be pitched to a specific audience. It also becomes much easier to capture someone’s attention because their wants and needs have been identified and are brought forth, front and centre.
http://www.trafficconemarketing.com/2015/02/11/tips-identifying-target-market-birmingham-digital-marketing/

A Quick Guide to Effective Content Marketing

Google algorithms are evolving towards making content the most important ingredient of internet marketing. The content of your website─ or any page you submit to Google to promote your website─ plays a significant role in keeping you in the race for traffic and ranking. It’s not just what you put in your content that matters, however, but also how you use the content for marketing.

In making article content, start from choosing a subject that is catchy yet related to the type of website you’re promoting. The article should provide relevant information to your target market. Always keep in mind that you readers will only want to look for more of your articles if they find them beneficial, especially to their lifestyle.

Birmingham Digital Marketing Helps in Enhancing Your Online Presence

There’s no question that more and more consumers are buying items through the Internet than in physical stores. In Europe, British buyers are setting this trend, at least according to the results of the latest survey carried out by consumer information company Nielsen. Marketing Magazine cites specific information from this survey, including data that shows that British consumers are 40 per cent more likely to buy online than other Europeans--a figure that only goes higher as specific items are considered:
http://www.trafficconemarketing.com/2014/11/28/birmingham-digital-marketing-helps-enhancing-online-presence/

Birmingham Digital Marketing Helps in Enhancing Your Online Presence

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http://www.trafficconemarketing.com/2014/11/28/birmingham-digital-marketing-helps-enhancing-online-presence/

Positioning Yourself as a Skilled Fitness Trainer

 “Health is wealth,” a popular adage goes, and these words ring truest especially for licensed physical trainers. If you are one, your main objective would be to people to engage your services and improve their fitness levels across the board, especially in trimming off at least two stones. At a time when the United Kingdom’s obesity rate is the second-highest in the European Union, adequate promotion of your services must be a priority—a task made possible when you have a content marketing agency from Birmingham aiding your efforts.

Digital Marketing Agency in Birmingham Takes Heed of Past Learnings

Learning from the past is an essential part of moving forward. This is certainly true when it comes to any forward-looking strategy a digital marketing agency in Birmingham formulates for its clients. According to Business 2 Community, “2014 digital marketing trends provided a great training ground for 2015 trends. The same things that were important in 2014 will turn out to be incredibly valuable to companies in 2015.” One such trend was the use of cross-channel promotions. This practice involves engaging audiences through websites, social media, mobile apps, and traditional advertising. This makes sense because being active in multiple channels means that it is easier to reach out to more people and the resulting exposure is much higher compared to sticking to just one or two.
http://www.trafficconemarketing.com/2015/01/14/digital-marketing-agency-birmingham-takes-heed-past-learnings/

Birmingham Digital Marketing Agency Crafts Powerful Online Strategies

A successful campaign is one that generates leads who then follow your calls to action. An experienced digital marketing agency in Birmingham, such as Traffic Cone Marketing, can help you craft power calls to action (CTA) and lead magnets such as offering different incentives or useful information about your brand, product, or service for those who are reading your campaign. CTAs and lead magnets go hand-in-hand as a well-made lead magnet can positively impact the audience’s reaction to the CTAs. Speaking of useful information, a good way to direct online traffic to your site would be to provide credible, relevant information about your product or service in relation to what’s happening out there. Aside from producing quality content, successful companies carry out the sort of digital marketing in Birmingham that includes making sure each webpage is fully functional and can be accessed anytime, anywhere on a wide range of platforms and devices.
http://www.trafficconemarketing.com/2014/12/09/birmingham-digital-marketing-agency-crafts-powerful-online-strategies/