There’s no question that more and more consumers are buying items through the Internet than in physical stores. In Europe, British buyers are setting this trend, at least according to the results of the latest survey carried out by consumer information company Nielsen. Marketing Magazine cites specific information from this survey, including data that shows that British consumers are 40 per cent more likely to buy online than other Europeans--a figure that only goes higher as specific items are considered:
http://www.trafficconemarketing.com/2014/11/28/birmingham-digital-marketing-helps-enhancing-online-presence/
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