Managing User-Generated Content for your Digital Marketing Strategy

The past few months saw several trends and internet phenomena that teenagers, and even adults, have been following and gamely participating in, the latest one being the #DontJudgeChallenge. These events have been the talk on social media and attracted lots of attention among people, and brands can even work these to their advantage to gain more exposure. The aforementioned trends are rich in user-generated content, which brands can use to gain the attention of their target audience and (ideally) drive sales. Recent studies show how effective user-generated content can be in persuading customers, with 84 per cent admitting that they have been influenced by such content in their purchasing decisions. Your business, too, can leverage this for your digital marketing strategy through these simple steps you can take right away.
http://www.trafficconemarketing.com/2015/07/17/managing-user-generated-content-for-your-digital-marketing-strategy/

Why Digital Marketing in Birmingham Needs Psychology to Get Leads

Marketing strategies will continue to develop through time, but consumer behaviour in England, as with anywhere else, will always be driven by a need or want. As such, knowing basic psychological triggers would help you have a steady lead flow in no time. Basic human behaviour tends towards a lifelong need to have pleasure and to avoid pain. Being knowledgeable about this will take your customers from point A to point Z. For this reason, you have to determine what your target market associates with what is desirable from what is not for you to show that your products and services are the only solutions.
http://www.trafficconemarketing.com/2015/04/09/why-digital-marketing-in-birmingham-needs-psychology-to-get-leads/

The Benefits of a Content Marketing Agency

While content is just one of countless factors which contribute towards a functional and successful web presence, it is still a very important point to consider. When it's done right, it can yield great benefits for your business. If you're still on the fence about investing in a content marketing agency, here are just a few of the great things about content marketing.

Birmingham Content Marketing Agency: Traffic-Driving Content Types

You know that having a blog and constantly updating it with relevant blog posts is the first step in an effective content marketing strategy. Now that you have your blog up and running and you’ve published quite a number of blog posts in it, the next step should be for you to throw in new types of content that are sure to drive more traffic to your website. Sure, your blog posts are properly optimised and formatted in the standard blog post form, but can you ensure that these effectively bring your brand’s message? Or has it been lost in the digital jungle of the Internet? Any content marketing agency will tell you that content marketing is far more than just blog posts, so here are some other content types you’ll want to try to give your website’s traffic a boost.
http://www.trafficconemarketing.com/2015/06/22/birmingham-content-marketing-agency-traffic-driving-content-types/