Optimise Your Mobile Presence with Expert Help

Mobile Internet is the way of the future. If you want to be relevant, you’ll need to contact a content marketing agency to help optimise your website’s content. Their expertise can help you deal with several marketing considerations.

 Online Viewing Patterns

The average desktop user views search results in a triangular pattern and focuses primarily on the upper left corner of each search results page. Consumers viewing actual website content, however, follow an F-shaped pattern in that the eyes move from the top, then left to right, and straight downwards.

With the limited display on smartphones, however, mobile users are confined to the centre and are more focused on visual elements than text. If you find it challenging to create content that engages readers in the mobile landscape, you might want to turn to an established digital marketing agency, such as Traffic Cone Marketing in Birmingham, for expert assistance.

Short and Simple Content

Regardless of the content type, paragraphs should be short but meaningful. Keep keyword phrases to a maximum of three on each page to avoid keyword spamming that could lead to severe penalties from Google.

If you have yet to tap your website’s potential to attract leads and generate sales, it’s time that you sought the services of a content marketing agency that can optimise your website to greater effect and thereby engage mobile users.