Tips on Identifying the Target Market for Birmingham Digital Marketing

Ask a leading Birmingham digital marketing agency like Traffic Cone Marketing about the secret to successful digital marketing, and you’re likely to get one answer: the target audience. More and more advertisers are beginning to embrace this fact (60 percent, to be exact), acknowledging that audience data has the best potential to create a positive marketing impact. There is a simple logic behind the aforementioned “movement”. According to Forbes contributor Mark Evans, the bits of information discovered while profiling the target market will make slight but critical differences that will impact how the product should be pitched to a specific audience. It also becomes much easier to capture someone’s attention because their wants and needs have been identified and are brought forth, front and centre.
http://www.trafficconemarketing.com/2015/02/11/tips-identifying-target-market-birmingham-digital-marketing/

A Quick Guide to Effective Content Marketing

Google algorithms are evolving towards making content the most important ingredient of internet marketing. The content of your website─ or any page you submit to Google to promote your website─ plays a significant role in keeping you in the race for traffic and ranking. It’s not just what you put in your content that matters, however, but also how you use the content for marketing.

In making article content, start from choosing a subject that is catchy yet related to the type of website you’re promoting. The article should provide relevant information to your target market. Always keep in mind that you readers will only want to look for more of your articles if they find them beneficial, especially to their lifestyle.