Boosting Social Media ROI with Some Help

Social media can increase your online presence, and making use of the full range of social media sites is important to maximising your revenue. The most well-known are Facebook and Twitter, but LinkedIn, Google+, and Pinterest are also popular websites you should be making use of.

Measuring your returns from social media marketing is crucial to evaluating the ROI of your campaigns. All businesses need to know the value of the ventures they invest in, and marketing is no different. An effective way to track social media is through URL tagging. This form of tracking uses what is known as a UTM tag to add information to URLs.

Another simple but effective way to measure your ROI is through customer surveys. These can be integrated into your website and will ask customers what channels they found your website through. This is valuable data for determining how much traffic you are receiving from different sources and how much social media is contributing to this traffic.
 

While this overview is not comprehensive, these are some of the best ways to track and improve social media ROI. Social media is a highly lucrative platform, and being willing to monitor and tweak your marketing campaign when necessary, is the best way to achieve success and maintain a strong ROI. A content marketing agency for Birmingham businesses is a great way to get the ball rolling with a social media campaign.