Mobile optimised content is seen as a foremost driver of in-store sales growth, according to Fortune magazine. As consumers spend more time browsing the Web and social media through their mobile devices, the myth of consumers’ purported reluctance to complete transactions over the air steadily crumbles. A study from marketing intelligence firm NinthDecimal cites an immediate 80% rise of in-store visits on the first day of release of one of their client’s mobile campaigns. The article adds that that the influence of mobile ads will be even greater this year as consumers are no longer hat willing to invest in ad-blocking software for their devices, compared to their behaviour on desktops.
http://www.trafficconemarketing.com/2015/09/10/trust-a-top-content-marketing-agency-to-optimise-your-mobile-presence/
