Your website may be home to the most engaging
content on the Internet, but if no one is reading what you’ve written, then
your content marketing efforts are a waste. While great content naturally
attracts readers, you should still take the necessary steps to boost your
number of readers. After all, more readers mean a better ROI on your content
marketing. With that in mind, here are a few steps you should take:
Promote Your Content
There’s nothing wrong with sharing the link to
your latest blog post over Facebook or Twitter. In fact, the practice is highly
encouraged. This is especially important when you publish content at a time
when your readership is offline. Additionally, the fact that the link is
already on social media makes it even easier for readers to share the link with
their family and friends.
Trending Topics
Every now and then, try to talk about a trending
topic in your area and relate it to the products or services you offer. For
example, if the sky dropped a torrent of rain in your area, now would be a good
time to talk about how to patch up leaking roofs. The added publicity of a
certain topic can initially draw in more readers, setting the stage for them to
stay because of your quality content.
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